Dealer Capture App

Dealer Capture App

Dealer Capture App

Overview & Goals

Dealer Capture is a cross platform app made for automotive dealers. Its goal is to capture 3 pieces of information from a new car leasee: email address, VIN number, and photograph. Goals:

  • Make the app as easy to use as possible
  • Simple, quick steps to complete tasks for ease of use and to help customer/dealer relationship on the floor

My Role

  • I was the sole designer on the team alongside 1 developer and 1 QA engineer. I created all of the designs, cut assets, and worked with development to ensure the styling was consistent
  • We received direction from the Chief Experience Officer (CXO) and Chief Technology Officer (CTO)

Process

I worked through a series of wireframes in Axure. I created an interactive prototype to present to the CXO and CTO.

Preliminary Designs

The original idea was to design a flexible UI that could be easily tweaked to work with multiple brands. After working through several iterations of this, we decided to create a unique look and feel instead. Below are some rejected designs.

User Flow

I used this document to communicate with the copywriter for copy needs and with development for the overall site map.

Final Screens

Previous Project

ChannelNet Website

Next Project

Mercedes-Benz Dealer Microsites

Andrea Grewell 2020