Overview

Ally Financial Inc. is a leading automotive financial services company supported by a top direct banking franchise. Ally's automotive services business offers a full suite of financing products and services. Ally wanted to open a personalized, direct communication channel with its automotive dealers to keep them up to date with the latest news and provide information and resources.

My Role

• I was the sole designer on this project, working closely with the Chief Experience Officer to define user needs and refine the design.